Thursday, July 2, 2009

Russians Love Them Some SNS

Details of a comScore study excerpted verbatim from TechCrunch:

The comScore study found visitors in Russia to spend 6.6 hours and viewing 1,307 pages per visitor per month on average.

To put that level of ‘engagement’ in perspective: the average world-wide is 3.7 hours and 525 pages per visitor. Among the 40 individual countries reported by comScore, Brazil ranked closest to Russia at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours). The United States is ranked number 9, with 4.2 hours and 477 pages per visitor per month.

According to comScore, 65 percent of the worldwide Internet audience engages in social networking activities. More precisely, of the 1.1 billion people age 15 and older worldwide who accessed the Internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month.

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