Friday, September 12, 2008

Whining About AAPL's Hegemony

Jim Goldman, of CNBC, has a recent post where he takes former Fake Steve Jobs blogger, Dan Lyons, to task. The piece is here. In short, Lyons claims that Apple has become increasingly hegemonic in its own right, no longer the upstart (jeesh, I guess I can't use "maverick" now). Lyons even makes the stale way-past played out comparison of Apple as Microsoft.

On a side note, such rhetorical maneuvers are so tired and preposterous. It's kind of like when someone is "describing" a band and they say: "Oh, they're alternative/folk-punk/emo/whatever and they sound like REM/The Deadly Syndrome/Bright Eyes/blah". Or, do you ever get tired of the claims when basketball season rolls around and there's that guy who always says that so-and-so is the next Jordan. Even if band, ballers, companies are similar or analogous to other earlier instances and contexts, is this really the best and most incisive way to describe commonalities? Maybe, as a Compositionist, I'm making too much of this.

But my "real" point here is, or at least it starting off being, that I like Goldman's dis of Lyons' claim that big Apple is really big bad Apple. I've been around long enough now that this pattern bores me. Once a company or individual or group emerges with fresh, radical, anti-hegemonic products or practices folks love it. The more folks love and embrace said products or practices the more hegemonic the entity becomes. Eventually, such products or practices become the norm...then the entity may even become "the man" as it were. Really? It's gotta be more complex than this.

So, is this a function of the populous truly investing in progress and change or is it mere boutique enthusiasm for the next big thing, merely for the sake of the next big thing (so truly American)? Another possibility is that such laments actually stymy a sincere conversation about the vices and virtues of an Apple or Microsoft. It creates a discursive space dedicated to the back and forth between journalists and faux pundits, resulting only in achievement of cheap identity work for the rhetors making the same old arguments.

Rant over, thanks for reading, I'm going to go grab some Dunkin Donuts' coffee before they become the next Starbucks.

1 comment:

Jersey Cash Holes said...

Hello, found your blog because I'm always keeping up on the news/postings of our band (The Deadly Syndrome), and noticed you sandwiched us between too very well known, and at times great, bands. Just wanted to say thanks, because we never thought we'd be a "go to" for description. And on the topic of your post, yes it's ridiculous that that is the way band are described these days. We're really looking forward to our second record being released so that we're then compared to our earlier work as opposed to our go to's "Arcade Fire, Wolf Parade and The Shins."